The division is primarily focused on the manufacturing, distribution and marketing of vitreous china sanitary ware. Potex caters to the various segments of the sanitary ware market by offering vitreous china sanitary ware under the Potex and Caravaggio brands.
The division comprises of two companies:-

1. Potex Industries Sdn Bhd (“Potex Industries”) – the manufacturing arm; and
2. Elegant Flow Sdn Bhd (“Elegant Flow”), formerly known as Potex Sdn Bhd – the marketing arm.

Potex Industries was incorporated in Malaysia under the Companies Act 1965 on 26 April 1994 and changed to its present name on 18 March 2008. The production plant is located at Masjid Tanah, Melaka. Elegant Flow Sdn Bhd, the marketing arm, was incorporated in Malaysia under the Companies Act 1965 on 21 November 2002 and changed to its present name on 6 January 2012.

On 4 February 2008, both companies became subsidiaries of Doe Industries Sdn Bhd (36788-T).

At present, the Division has a full complement of services that include research and development, manufacturing and technical support for a wide range of sanitary ware products.

As a mark of high quality, Potex Industries has been accredited with ISO9001:2000 Quality Management System since November 2003 and the Division’s products have been granted Certification Mark by IKRAM for complying with MS147:2001, MS1522:2007 and MS 795:2002. Potex’s products have also received Suruhanjaya Perkhidmatan Air Negara (SPAN) and the Sarawak State Water Board approvals, and are also listed in IKRAM (“Senarai Bahan-Bahan Tempatan”) as in accordance to the Public Work Department (“JKR”) basic requirements.

Potex’s vitreous china sanitary ware range complements Doe’s range of tapware and sanitary fittings.